Job Purpose

As a Performance Marketing Manager, you will lead the growth of paid acquisition channels for Legal Templates and create a predictable growth engine. This person will be responsible for monitoring and analyzing Legal Templates’ SEM and paid social channels while working with a paid media agency for day-to-day execution support. If you’re a data-driven, creative performance marketer who has experience efficiently scaling paid media campaigns, come join us on our mission!

Responsibilities

  • Develop and deliver paid media campaigns across paid search, social, display, and affiliates to drive growth.
  • Work with our marketing agencies to build and execute campaigns, running ongoing testing on new strategies, ad copy, creative, audiences, and landing pages to optimize performance.
  • Own, track and measure channel performance against goals and KPIs and share results with leadership and across the marketing team.
  • Collaborate with Data Analytics, Data Engineering, and Marketing Ops to maintain, optimize, and troubleshoot tracking, attribution, and reporting.
  • Support leads in establishing processes and documentation for playbooks, best practices, and operational efficiencies
  • Collaborate with other teams such as SEO, Content, and Analytics to surface actionable insights, optimizations, and new opportunities
  • Thoughtfully scale our spending into new channels using a testing approach to drive incremental revenue.

Requirements

  • Experience developing strategy and executing campaigns across paid search paid social, and display; hands-on experience running ads on Google, Bing Facebook, and other similar platforms.
  • Experience managing six-figure monthly budgets and delivering on revenue targets
  • Comfortable managing agencies and collaborating with cross-functional teams such as Data and Creative
  • Tracking, attribution, data, and experimentation savvy
  • Deep understanding of performances metrics and familiarity working with analytics tools such as Google Ads/Analytics, Heap, VWO
  • Ability to multi-task and prioritize in a fast-paced, dynamic environment; SaaS and/or startup experience preferred
  • Has a growth mindset with a thirst for testing and knowledge

Benefit

  • Future growth: Optimal time to join our growth story (right at LegalTemplates’ inflection point)
  • Competitive compensation: We ensure that we offer a highly competitive salary
  • 20 days PTO (according to National Labor Standards Act), 5 fully-paid sick days
  • Full remote flexibility: Work remotely from anywhere you’d like

Here at LegalTemplates, we believe wholeheartedly in building a culture of appreciation, respect, inclusion, and fun! We also have a range of perks that (depending on your region) may include: active give-back programs, bring your pet to work options, work from home gift baskets, paid maternity leave, company swag, festival gifts & cash bonuses, and much more.

You’re encouraged to apply even if your experience doesn’t precisely match the job description. Your skills and passion will stand out — and set you apart — especially if your career has taken some extraordinary twists and turns. We welcome diverse perspectives and people who think rigorously and aren’t afraid to challenge assumptions.

If you are a talented and ambitious Performance Marketing Manager that’s ready to take your career to the next level, and want to work with a small group of like-minded people, you’ve come to the right place.

Send us your resume and a brief message explaining why you’re the perfect fit!